Find Your Niche!
Oh my… how many times has someone told you to find your niche? Too many times! So often, new business owners are told to find your niche, without an explanation of what that really means. More often than not, the business owner has NO idea of WHAT a niche is, let alone how to find one! I decided to write this post after a great one-on-two meeting with a husband and wife business coach team.
Before I get to the part about the niche, I have to tell you about Dawn and Drew Ferguson. They are business coaches who are certified hypnotists. They understand the subconscious mind. What I found ‘amusing’ for lack of a better term is that they are a COUPLE who are BUSINESS COACHES that are certified HYPNOTISTS. My husband and I can’t agree on dinner… much less something as out of the box hypnotism! After an hour with them, I decided that 1) the world needs to know Dawn and Drew are available to help them 2) they are AWESOME trainers!
Back to the find your niche discussion…
You know the signature of MilSpouse Marketing is education. How can you find your niche when you’re not clear on exactly what a niche is?
One of the things I learned from Dawn and Drew is the difference between a niche, a target market, and an ideal client. This was POWERFUL!
Example: Dog Groomer
Find your niche ≠ Find your target market
Your target market is different from your niche. Your target market is a set of demographics chosen for marketing. With the example, your target market might be ‘executives who earn a 6-Figure income’.
Find your niche ≠ Find your ideal client
Your ideal client is focused on YOU. It is the person YOU want to work with. Someone that is a perfect fit for you. In the example, your ideal client might be a fun-loving person who loves riding bikes. It’s the person YOU get excited about. When you find your niche, you might not necessarily like everybody you serve.
OK… you know what a niche is NOT… So what does it mean to find your niche?
A niche is a SPECIFIC SET OF PROBLEMS that YOU are POSITIONED to be the EXPERT or specialist to SOLVE.
Please note: This is not a ‘person’ description but a ‘problem’ description. – SHUT UP!
Using the above example, you might find your niche is dog grooming for Bichons with bipolar disorder. (I don’t know if Bichons have bipolar disorder, but it’s a fun example.)
To position yourself as the expert, you learn everything there is to know about bipolar Bichons, down to the best time of day to give them a pedicure!
Your niche is not a person that fits in a particular demographic. Your niche is a specific set of problems.
Someone with a bipolar Bichon would love to work with someone who is a specialist with their breed.
Is this cool or what??
The goal of marketing on the internet is to establish yourself as an expert in your niche. To find your niche means that your goal is to establish yourself as the solver of a specific problem. NICE!
Is this helping you?
When you hear people on the internet say, ‘the more problems you solve, the more valuable you become’. With the above information, you should hear, ‘the more of an expert I become for a specific set of problems, the more people will value working with me’ – which translates to ‘the more I work my niche, the more valuable I will become’ – which further translates to people seeking you out and not the other way around! Woo Hoo… Attraction Marketing!
I gotta do a sidenote on ‘value’.
Jerry Clark said, ‘Selling is an exchange of value’.
When someone purchases a product or service, there is an exchange of value. When you shop for groceries, you value the food you buy, and the store values the money you pay for it. The same applies to you. The people that have problems that fall into your range of expertise value your problem-solving ability and you value the money they pay for your service. You’re not a greedy capitalist.
You’re a major problem solver who provides solutions IN EXCHANGE for money required for you to live.
Is this powerful or what?
OK… so what now?
First, click here to go to Dawn and Drew’s website. They have some awesome CDs you can get for free. ORDER THEM!
Secondly, the Fergusons offer a free consultation. Everybody in business needs a coach at some point. I HIGHLY, HIGHLY… HIGHLY recommend connecting with Dawn and Drew Ferguson. CALL THEM!
And no, I don’t get a commission or kickback for this recommendation. I believe they can help. Heck, I sat with them for an hour and I walked away feeling like a genius!
Keep marching forward,
PS. If this helped you comment and share it! It’s easy!