Landing page – What is it? What does it do? Why does it matter?
Lead generation is the blood flow of any business. It doesn’t matter if you own a traditional brick and mortar business or if you own a network marketing business. If you have a lack of new blood coming into your pipeline, business will suffer. Period. A lack of leads is normally described as lead poverty. Poverty in any form is not good!
If you’re new to the internet, you may not even fully understand what a landing page is. For you veterans, this is some brush-up stuff. Either way, if you’re not getting the leads you expect from your blog or website, you need to pay attention!
What is a landing page?
A landing page is a web page that allows you to capture a visitor’s information through a lead form.
Here is a Geico landing page for example. You have to enter your ZIP code to get to the next step.
Now, you will see other terms used – lead capture page, squeeze page – All of these are forms of landing pages.
For your landing page to be effective, it should target a specific audience. If you offer various products, you need a landing page for each product. We do not live in a one-size-fits all society. Your landing page should entice the traffic you generate from a specific source – such as an ebook offer or a Pay-Per-Click Campaign.
You can create landing pages that allow visitors to download offers (ebooks, whitepapers, webinars, etc.), or sign up for offers like free trials or demos of your product.
Why is a landing page important?
Having a landing page allows you a better opportunity of converting a more of your site visitors into leads. A landing page makes it easier for your visitors to receive your offer, since they don’t have to search for it on your site. Directing your traffic to your landing page eliminates the confusion of what your visitor must do to get your offer. They are more likely to return to your site, because you’ve made it easy for them. Your visitor will find you more valuable, because they didn’t have to deal with any frustrations about getting what you offered.
Direct your visitors to the EXACT landing page with the offer and form they have to complete to get it.
They are more likely to complete the form and convert into leads.
There are some basic components to an effective landing page:
Clear title and description of your offer with a strong incentive for your visitor to sign up.
Remove all distractions – to include any links – from the landing page. A pop-up is annoying, but it works.This keeps your visitor focused on signing up for your offer.
Add social links that encourage sharing.
Make sure your form is designed to capture the information needed to follow up and qualify the lead.
Make sure the form is not too long
Use an autoresponder to send an immediate thank-you, and follow up emails. Keep the user engaged by sharing the next steps they can take.
TRACK TRACK TRACK… your converstion rates to see if your landing page is really working the way you want.
Here is an example of an EFFECTIVE landing page:
You can design a landing page yourself or you can have it done for you. Click here to find out how you can have a landing page set up for you, complete with a highly converting sales funnel. Yeah, you’ll get to a landing page.
I added this content about a landing page, because so many of my clients are complaining about not generating enough leads. Well, as I started to peruse those sites, there is no clear and visible way to capture the visitor’s information. If you don’t make that crystal clear on your website, you can have thousands of visitors coming to your site and not capture a single one!
Contact me for a website review.