If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
The following affiliate marketing examples come from five different bloggers who are in different stages of their blogging experiences. The dollar amounts shared do not represent their total incomes, but rather a portion of their affiliate marketing income only. All of these bloggers make significantly more than the amounts shown. Yes, it’s possible to make money blogging!
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Have a plan — As an affiliate, you aren’t entirely responsible for the sales of this company, but you are responsible for the success of your affiliation with that company. If you want to do well, prepare. Have a professional-grade website. One consumers trust with their contact information. Have a strategy for the content you produce and how you promote posts or products.
This site is owned by the same owners as BabyGearLab.com so you’ll notice some similarities. It’s a really clean site that looks more like REI’s website than a review site. They generate tons of organic traffic for each review category like ski gloves combines all of their test products (amazon links), test experiences, reviews and opinions so that the review pages reach around 6,000 words. This is a great way to do a review page in my opinion to combine the word length of each review into one huge, helpful page. Plus keep in mind that people love outdoor gear. It’s insanely fun to go outdoors but you never know if you have right equipment. To figure out what’s right, these outdoor review sites help immensely!
Another consideration for choosing an affiliate marketing niche is whether to go for something ‘hot’ now or a so called ‘evergreen’ market. Examples of hot niches would include those related to new technologies or current trends, such as green living and solar energy. Hot niches can be great for making fast profits, but interest and sales eventually tail off. If you choose an evergreen affiliate marketing niche, such as Chinese cookery, you should be able to build an online business over a period of years.
SEO is one of the viable and reliable ways to drive traffic to an affiliate website. However, marketing using SEO can be very difficult due to its competitive and technical nature. In this book, Jason McDonald covers breaks down the process of optimizing your website for the search engines in seven steps. It focuses on helping you master the fundamentals and teaches you how build a successful SEO campaign in a practical manner that anyone can understand.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
For example, we have Trip Advisor at the 140th spot. What you’d want to do is say, “What about travel? Is that a niche I might explore?” and then follow the next steps I’m going to show you. The next thing you want to do, once you have an idea, is head over to Quora.com, which is a crowdsource question/answer site. You want to put ‘travel’ into the search field. Then look at some of the top questions that come up in Quora search results. The reason you’re doing this is you’re taking the broad niche of travel and finding smaller niches that you can create sites around, and then monetize with affiliate offers. For example, we have this question here by Sameer: What are the best travel hacks? That’s a niche right there, travel hacks. Instead of covering all of travel, you can cover things like frequent flier miles, how to travel on the cheap, things like that. We also look at this question here: What are the most surreal places one can ever visit? You could focus on surreal destinations. Is India a good travel destination? You could have a blog or a site that covers traveling in India. These are just ways that you can brainstorm different niches under this greater niche.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!
Hi Jay. Love the examples of profit making websites! For anyone who has been banging their head against a wall trying to make a few bucks, these sites show exactly how it’s done which is crucial when you are starting out. It’s so easy to get overwhelmed checking out lots of other sites that may look great but may not necessarily be making money. I also get those Amazon emails all the time. I think I’ll take a closer look and see if I can find a new niche!
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.
Push your own content — As an affiliate marketer, you have already proven yourself as a self-starter. You don’t necessarily need the guidance of a micromanager breathing down your neck to ensure you’re doing things correctly. You probably enjoy working alone and proving to others that you can figure out new tasks. That’s great, because you’re going to need this type of attitude to promote your own content.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Content really makes everything pop on the Associates side of things. I started getting monthly Associate payments after a dry spell when I doubled down on creating helpful blogging content and also created some nifty, seamless, customized ads that fit perfectly at the end of my blogging themed and travel themed blog posts. I also have 124 of my own eBooks and 170 plus of my own products to sell from Amazon. Nice form of legal double dipping LOL. Super examples up top.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
Affiliate marketing is the internet version of getting paid on commission. You sign up with Amazon, Barnes & Noble, Borders, or other online sellers, then promote books on your blog by including special affiliate links (on the surface, these links don’t appear any different from regular links, and they can go to specific book pages, to searches, or to category pages in the bookstore).
Russell Brunson teaches you how to turn leads into qualified subscribers. The strategy then goes into turning those subscribers into buyers and teaches you how to identify hyperactive buyers to build your business around them. This approach allows you to build a business as an affiliate rather than giving away your leads and customers to merchants.
The outdoors is a great escape for most of us who are stuck in the urban lifestyle for most of our days. It is a means of relaxing and getting back to nature. And so you will find that people have an increasing interest in products relating to activities such as camping and hiking. Therefore, we thought it was important outdoor survival as one of the most profitable niches for affiliate marketing. As it’s important to remember – if the interest is high – then the products will sell.
The term niche, when used in the study of business, is used to define a business’s role in a market. Not only does its niche include the environment that a given business operates in, but it also includes the business’s “job” in that environment. A niche may also encompass how the business is monetized, how it interacts with consumers, and also how it interacts with other businesses and influencers within the environment, as well.
The second reason – and one that’s just as important – is that finding good niches for affiliate marketing lets you build your brand identity. If you become an affiliate marketer that tries to market everything from guitars to basketballs to barbecue sauce, you have no real identity. Finding a niche and focusing on it lets you become ‘the guitar girl’ or ‘the grilling guy’. It allows you to build a brand, a reputation, and a following. This in turn helps you get the most from your efforts at affiliate marketing.
The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.
The targeted keyword is obviously “Medical Assistant Salary”. This keyword receives 27,100 exact match local searches each month and has a high CPC of $3.88 according to the Google Adwords Keyword Tool. I personally like to target keywords that have 3 to 5k or more exact match searches. So, 27k is GREAT! Also, the CPC of $3.88 is also very good (over my $1 minimum).
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Nursing Scholarships receives 40,500 Exact match Local searches each month and has a CPC of $3.09 and has high advertiser competition. This is a great keyword to target as far as those 2 criteria are concerned. (Remember I am not even looking at the top 10 competition in this post). However, this site is ranking #2 in Google for its chosen keyword.
Paid traffic refers to media buyers who purchase traffic from an existing site or ad network and attempts more or less an arbitrage play. The value add for the media buyers in this equation is the initial creative and also any additional pre-sell landing pages that will increase the conversion rate. If the revenue generated is greater than what you paid in traffic costs, then you're ROI positive.
From what I’ve observed, most of the “programs” you’ve listed are networks, and most of them support dozens, hundreds, even thousands of merchants – in a huge variety of niches. Amazon is not technically a network, unless you factor in the presence of about a dozen entities like Zappos, Woot, Endless and the like. With very few exceptions, networks are diversified. Performance-Based.com focuses on eco and green merchants. Some support a particular locale – European merchants, for example.
Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
He put only very little effort on building this site but it makes him thousands of dollars every year “on autopilot” (=passive income). I think creating this site took only like a few workweeks in total. We can certainly say it was success. You can take a look at the process how Jay built the site on Wealthy Affiliate live training archive. (I’ll leave a link below.)
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Adam Riemer is an Affiliate Veteran and leading Outsourced Affiliate Manager. He builds content sites as an Affiliate and the programs he manages only works with content sites and value adding partners. His company is known for removing adware, trademark bidders and coupon sites that poach from merchants and other Affiliates by ranking for url + coupons and then growing a value adding program ethically and responsibly. Follow Adam on Twitter at @rollerblader.