After reading all the benefits of affiliate marketing if you think you will be rich over night by selling affiliate products online then you are wrong. Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.
Book review sites have long been a profitable type of site to run. GoodReads was one of the most popular book review sites and Amazon agreed, purchasing it for hundreds of millions of dollars. Kirkus Reviews follows the trend of reviewing every single book out there and each page contains an affiliate link to Amazon. When you choose a product like books, you'll never run out of new products to review!
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
Thanks Doug Cunnington for the nice list. I am going to create my first niche site. As I am a WordPress developer, I will create a custom theme for my niche site. I checked all the above links. I think all are the same type of niche sites. The difference is less upon them. Actually, I am searching for an extraordinary, uncommon site. From where I can get an idea. Can you please suggest me any website that you think is different from common niche site? Who are following a different strategy than general niche site. Thanks again for everything.
When you’re looking at affiliate sites like this one (and, indeed, when you’re planning your own affiliate site) ask yourself what the affiliate is trying to make you do (or what you want your own visitor to do). Question what desired action the affiliate is pushing for: do they want you to read their articles? Sign up for their newsletter? Click on their ads? You’ll often find yourself being gently directed towards a certain action in one way or another. This will be what the affiliate determines to be the course that will eventually get him or her the most money!
If you've been following me for a while, you probably know that nowadays, everything is about quality – not just from the website, but also the quality of the actual page on the site as well.  You are unlikely to rank well for a competitive keyword with a 1500 word article and lots of links.  Most articles need to be in-depth, and answer every question the user might have about the topic.
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
If you've been following me for a while, you probably know that nowadays, everything is about quality – not just from the website, but also the quality of the actual page on the site as well.  You are unlikely to rank well for a competitive keyword with a 1500 word article and lots of links.  Most articles need to be in-depth, and answer every question the user might have about the topic. 

I place emphasis on the “interested” aspect, as you may end up sticking with this topic for an extended period of time. As we’ve said previously, successful affiliate marketers are more likely to receive opportunities to sell other products in the future. In the same way you don’t want to build up a resume full of jobs you hate, don’t sell products for an industry that means nothing to you.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
This is the really fun part when it comes to finding your niche! You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too.
A niche is a segment of a market you can identify and target. As a rule of thumb, there will be less competition if you choose a narrow niche. Chances are the best domain names are already taken for the most popular niches, and generating traffic will be harder. For example, competition is intense in the diet and fitness niche, and you’ll have to work really hard to rank well in search engines and attract volumes of traffic. However, there are thousands of narrower niches in these fields where you’ll be able to make good money as an affiliate marketer. Examples would include paleo diets, fitness for the over 60s and losing weight after pregnancy.

Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.


OutdoorGearLab.com is another Amazon Affiliate monster.  They get tons of traffic and target many different buyer-intent keywords for purchases that are largely made online.  They are more niched down (which I think is a good thing) than a web property like TheWireCutter.com.  I would never suggest anyone go out and create another WireCutter because if you are just starting out, you will not have the required budget to compete as in-depth as they do.
I’m always shocked by the amount of content in each blog post on this site… No matter how many times I search the web, I find this site in my top searches with QUANTIFIABLE content. It’s valuable. Great stuff you provide. And SO MUCH. It’s one of my favorite sites to review and read, seriously. I often link back, just so I can remember where I found the information. Wonderful information to share! Thanks for being prolific.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.

What do you think about when you hear the phrase, “most profitable niches“? Surely you’re thinking about products with a high-value price tag, right? So that’s why we have included the category, expensive hobbies in our list, and not just any hobbies in general. These are hobbies that can involve golfing or even flying drones – where the equipment are pretty pricey, and so your take-home commission will make you smile from ear to ear.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
When you’re in the Top 100, they’re going to be more general. Google and YouTube appeal to just about everybody. As you get further down the list, and especially when you get to the second or third page, you’ll notice that they become more and more a niche and they start appealing to certain groups. Fandango is about movies. E! Online is about entertainment. Poll Daddy is a place for polls. Drudge Report is about politics. As you go down the list, you can find more and more niche sites and that’s a place that you can go to get inspiration for your niche. Obviously like I said, you’re not going to copy these sites because these are massive multimillion dollar sites. What they help you do is come up with topic ideas.
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
The Wirecutter is the best example of an affiliate site that I’ve ever seen. I wouldn’t even put it in the same category as what you’d think of as an affiliate site, aside from how they make their money. Brian Lam’s a great example of someone who sticks to a principle and then grinds it out to the nth degree. Can’t say how many times I’ve used that site (and TheSweethome) for product reviews.
In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[10]
The site has lots “the best” -articles. For example, The Best Fish Oil For Dogs (5 Highly Effective Products). Then they have listed 5 different fish oils for dogs and the reader can click their link to buy them. Another example is, “How To Crate Train A Puppy (Plus 5 Excellent Crate Options).” They seem to monetize with Chewy.com affiliate program. Chewy.com is an eCommerce for pet products.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
If you don’t mind me asking you some relevant things that would be great. I am a new blogger, I have been blogging for some months with full engagement. Now I can say that I have built a good amount of traffic and following after such hard work that I need to get into affiliate marketing now (which was the goal of creating good content). Can I get some guidance on which program I should go for that won’t make things complex for me in the beginning?
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I'm not saying that as a recipe blog owner that you need to keep up with what the Food Network is doing. But, you do need to understand that pictures are required if you want to have success in that niche. Looking at all of the popular indie blogs on the topic will make that clear. Are you willing to MAKE the recipes you'll be blogging about and take pictures of them? Are you ready to invest in a good camera and spend time reading tutorials learning how to take better pictures? Every niche you look into will have a “minimum” formula across the successful indie blogs within them. Make sure you're willing to meet it. If not, you're going into the niche without the ability to truly compete and wasting your time.
“All of them, we found, have some flaws in fit, functionality, or convenience. Because this is the first generation of the technology, manufacturers are still working out the kinks. As a result, we can’t make an overall pick that we think would work for most people. What will work for you depends on what mobile device you have and how willing you are to put up with performance glitches in order to take advantage of a cutting-edge (but still clearly work-in-progress) convenience feature.”
The other monetization method is through the sidebar (and also at the end of every article) is education lead generation.  They are probably an affiliate of a number of different schools or other educational lead companies.  However, not only are they probably making good money with the site, but they offer great content on the site.  They allow users to search by state to find local salaries and much more information.  Content is important!
These figures demonstrate that Harsh has fully optimised his site for affiliate marketing. It also shows that when you’re first starting out with an affiliate marketing website, you can focus on just that. You don’t need to worry about monetising your website through any other means just yet. After you start generating a decent income from affiliate marketing then you can look at introducing other ways of making money.
In theory? Sure. But actually, probably not. Think about it: how often after reading a fellow blogger’s book review do you immediately purchase that title? Not all that often, right? Even if you love their review, you’re probably going to read several reviews before making a purchase, or else you’ll keep the title in mind for the next time you’re at the library or bookshop.
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Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
You only have to look at some of the most popular videos on Instagram, Facebook, and YouTube to know just how much people love animals. It is difficult to get through the day without coming across at least one cute cat or dog video. And people just love their pets! They treat them like part of the family, and even when it comes to shopping for their pets – they really do know how to spend!

I know someone who created an Amazon affiliate site back in 2008. The site was making around $5,000/month when the owner decided to sell the site through Flippa. It was sold for $109,000 on June 2013. For some reason, the site has been down for several months now and I have no idea what the new owners are thinking. The domain was about iPhone reviews.
You’re obviously not going to be targeting broad keywords like ‘travel’ and ‘traveling’. Actually, it doesn’t even matter if you’re going to be doing SEO for this particular site. What you really want to see is whether or not there is a demand for that particular type of traffic. As you scroll down, you want to look for cost-per-clicks that really jump out at you. For example, we have ‘student travel’, which has a suggested bid of $4.10 for one click. That might be a niche right there. Under the broadness of ‘traveling’, if you decided to do something about student travel, you know that there are advertisers paying $4 for one visitor. I’ve found in my experience that the higher this cost-per-click, the more affiliate offers and affiliate options you have. This is something to pay attention to. In general, the cost-per-click in the whole travel niche is quite low. For this reason alone and the fact that the Clickbank marketplace didn’t really have so many great offers that you could promote, you might want to go back to the beginning in Quantcast and look at another niche and follow the same process.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly. 

We've partnered with The Foundation for Learning and Youth Travel Education (FLYTE), a nonprofit organization that empowers youth living in underserved communities through transformative travel experiences. FLYTE teaches that we are more alike than we realize. By bridging the gap between fear and understanding, FLYTE empowers future generations by connecting them to the world.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.

When you’re looking at affiliate sites like this one (and, indeed, when you’re planning your own affiliate site) ask yourself what the affiliate is trying to make you do (or what you want your own visitor to do). Question what desired action the affiliate is pushing for: do they want you to read their articles? Sign up for their newsletter? Click on their ads? You’ll often find yourself being gently directed towards a certain action in one way or another. This will be what the affiliate determines to be the course that will eventually get him or her the most money!
The site has a lot of links, and the long form content that the site showcases is one of the reasons why it ranks so well.  Most of the content on the site is extremely focused, and very informative.  It's pretty typical that an article on this site is over 2,000 words.  While longer content doesn't always mean better, Google does base some of its ranking factors on how much content is on the page that covers the topic in its entirety.  The more in-depth the article, the more likely the user is to find the answer they were looking for, which is why this website has so many articles that rank very well.  Each article is very complete and provides great information on the topic.  If I had to guess, the site is probably making over $20k per month based on traffic estimates.
Thanks for a nice job. I am currently promoting some of the affiliate programs listed here and making a few dollars from them. But I must say that making money from affiliate programs is not rocket science; it requires hard work and perseverance. Affiliate marketing keeps evolving daily and any serious affiliate should be ready to change tactics and invest time and money in order to beat the competition. 

Rakuten helps you handle it all. It offers influencer campaign management that aids in influencer recruitment with detailed reporting and campaign insights that can spur users into action. It offers blogger and client networking to help professionals further build up their networks. Rakuten is trusted by brands such as Best Buy, Macy’s, Walmart, ecco, Dialogtech, and more.

Awesome Gravity Tip! I like the MMO niche, teaching it, creating video tutorials, etc. I am also interested in learning Mobile Marketing and doing the same with this, so what material do you suggest I sink my teeth into for this? Have "Explaindio 3" and Screencast O Matic...I generally (been neglected) try to keep my Blogger site with loads of Free Tools that work well!


When you’re in the Top 100, they’re going to be more general. Google and YouTube appeal to just about everybody. As you get further down the list, and especially when you get to the second or third page, you’ll notice that they become more and more a niche and they start appealing to certain groups. Fandango is about movies. E! Online is about entertainment. Poll Daddy is a place for polls. Drudge Report is about politics. As you go down the list, you can find more and more niche sites and that’s a place that you can go to get inspiration for your niche. Obviously like I said, you’re not going to copy these sites because these are massive multimillion dollar sites. What they help you do is come up with topic ideas.
Anyway, my guess is that this site ranking at #8 in Google for this keyword and the high CPC, probably pulls in between $500 to $1000 per month.  In fact it could actually be much more that that just depending on how much traffic they really receive.  This is with the assumption that they receive traffic from more than just this keyword (which is the case with every single website I have ever owned).
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.

We've partnered with The Foundation for Learning and Youth Travel Education (FLYTE), a nonprofit organization that empowers youth living in underserved communities through transformative travel experiences. FLYTE teaches that we are more alike than we realize. By bridging the gap between fear and understanding, FLYTE empowers future generations by connecting them to the world.


These ideas opened my mind. I am looking to try affiliate marketing for a long-time, but stuck on adsense. I am now looking to decide a niche for affiliate, I know how to SEO sites to rank high. I have a question; how do we decide the best niche/sub-niche based on competition? Because SEO is the only method I can rank my sites, and bring traffic, and if there is less competition on top, then only we can rank the sites. How do we know which site has less competition/good traffic? and could you suggest some niches which match this criterion?
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well. 
The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 
Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.

I have highlighted with red boxes how they are monetizing the site.  First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site.  This helps build trust right away.  Secondly, I like how they have the salary data that searchers are looking for right away on top.  Then they have the adsense ads immediately following (still above the fold).
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?
“Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance,” its website reads.

Affiliate Marketing is based on revenue sharing and is a type of incentives program. The goal of marketing is to build an alliance with a brand, product, service, or company, and market these services to people online. The Affiliated Marketing consultant shares in a percentage of the company’s profits in exchange for bringing them valued business and gained exposure. The same marketing advertising concepts used in television and print ads are applied here, only the platform that is used to entice and attract the consumers is on the internet.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 

Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here.


Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
This is a great example of a top notch review site. They start at the homepage notifying that they make affiliate commissions, but provide top end reviews from independent reviewers. This is great to be honest up front. In addition to being transparent, they also take the content is king strategy. I randomly clicked on their “Top Home Projector” post where they reviewed (and linked) to several high end home theater projectors. Keep in mind that these high priced items produce high commissions. That may explain why they spent the time to write a 5,000 word post on it. This site seems to do everything right in being a prime example of an Amazon Affiliate Website. This site now has over 60 staff members working for it.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.
CONCERN - The amount of affiliate links in this post is huge. The problem with this is it can sometimes become overwhelming for the user (say instead of focusing on a single product). I feel for this type of post it's fine, but you do want to watch the amount of affiliate links you add. There are reports that google favors sites which aren't full of affiliated links than those that contain lots of them.

Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.
2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
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