Tom's Hardware pretty much started off as a forum. They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche. The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts. Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers. While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.
With 2.1 million organic search hits per month, this site rivals some of the bigger media publications in the health and fitness niche. They also appear to a broad mass of individuals instead of just bodybuilders or professional weightlifters. Greatist.com articles feature content on food, basic fitness, strength training, marathons and more. It's not as niched down as other health sites, but it doesn't pretend to be an expert in a specific niche. Rather, they recruit experts in the industry to write for them about specific topics. The sheer traffic volume alone that Greatist.com takes on each month leads me to estimate that this website is probably doing multiple six figures per month alone in display ad revenue.
Said to be the largest affiliate marketing network in North America (though it operates globally) and claiming the number-two spot in the 2012 Blue Book of Top 20 Affiliate Networks for being “the best at balancing the relationship between the merchants, the network, and the affiliates,” California-based Commission Junction, owned by ValueClick, Inc., offers affiliate, media, and tracking services and provides either a self-management or company-managed option for your affiliate relationships.
This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).
You want to pay specific attention to gravity. Gravity is basically how many sales this product gets. You want to see whether or not these are products that you could potentially promote to the people that visit your site. You just want to scroll down and see what’s doing well and see what’s interesting. For example, ‘Escape Plan: Ditch the Rat Race, Discover the World’. This might be nice for that travel hacks niche site if you decided to make that. If you don’t find anything on Clickbank, no worries; there are plenty of other ways to monetize your site with affiliate offers. You’re just looking here to see whether or not your niche can be monetized.
So combine a review site and something people everyone loves, like babies. Imagine all the confusion new parents have when they bring a new baby into the world. What do they do, what do they need, what is the best? BabyGearLab solves that by reviewing baby stuff and helping parents understand it and buy it. This site has been around since 2011 helping parents through the impossible decisions of what is best for your baby.
I have far better luck when I incorporate affiliate links into the body of a post. For example, if I’m writing about editing tips, I’ll mention that I use Grammarly and include a link like this one so that readers can try it out for themselves. However, you don’t want to be too spammy about this, which is why I think it helps to focus on products that you know and use and think will be of value to your readers.
It can mean sharing it on your social media profiles. It can mean including a few articles or video in your weekly newsletter that relate to your products. It can mean going on internet forums and replying to individuals whose questions you know how to answer. It can mean writing a guest post that gets your name and website name onto another person’s site, expanding your reach to their network as well.
While their top keyword that they get organic traffic for is about Baby Monitors, articles like these that are monetized via Amazon Affiliates are only a fraction of site revenue. I'm sure that display ads make up the bulk of their income, either through an ad network or selling their own advertising space. It does appear that they are currently monetized with adsense, but that could be part of their monetization strategy with any larger ad network. There are larger ad networks out there that typically deliver a higher RPM than just Adsense these days, so that's something that every website owner with some serious traffic should look at. Overall the traffic that Fatherly.com generates every month is extremely impressive.
Where they make their money is when someone picks a school to get information about. There are companies (like Quinstreet) that allow you to get paid “per lead” for education content. Some of these leads can payout anywhere from $20 all the way up to $50 per lead depending on the institution. There are plenty of affiliate sites in the education niche that get paid using these types of leads. I'm not sure if LearnHowToBecome.org uses Quinstreet or another CPA network, but the fact is that there is definitely big money in the field for education affiliates. It used to be that these were some of the most profitable CPC adsense earning niches you could be in (see our sites from 2012), but lots of them have completely shifted to the lead based model when it comes to monetization. If I were to guess, LearnHowToBecome.org is probably making multiple six figure monthly income due to ranking for a number of excellent education focused keywords.
Affiliate marketing is a type of performance-based marketing in which the affiliate program owner rewards affiliates for each visitor or customer they send to the business' website. Most affiliate programs only pay for successful sign-ups, sales, or something similar. The amount of the commission usually reflects the difficulty and product price point. Affiliate commissions can be either fixed or a percentage of each sale.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.