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Broadly speaking there are two schools of thought when it comes to choosing a niche for affiliate marketing. Some people argue that you should simply follow the money. By carrying out some research you can identify products with high commissions and good profit potential. At the end of the day we’re out to make money, so there is some logic to this. The other way to pick your affiliate marketing niche is to think about your own interests and passions, and this is the route I’ve followed to build my affiliate marketing business.

An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
On one hand, long and ugly affiliate tracking links are a straight giveaway to people that you want to sell them a product (and people may be uncomfortable clicking on them). Therefore, making your link shorter and "nicer" looking will it give a more professional appearance. One of my favorite plugins for making links look "pretty" is the Pretty Links WordPress plugin.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Being open and upfront about earning affiliate commission is another way not to appear pushy or as if you’re just trying to make a sale. This very useful and informative post contained a number of affiliate links and were I to want to buy one of those products or services mentioned, I would actively seek out this post and buy it through Sean as a way of saying thank you for such top information.
Affiliate marketing is referral marketing in a sense, but instead of using word of mouth, every referral is automated online. Where referrals usually come from friends or family, sales that come from affiliate marketing may have no personal relationship with the person who referred them. That’s because anyone can click a link and be directed to a product on your site without the affiliate’s knowledge.

GearPatrol.com is an online resource that reviews just about anything you can think of.  They run in the same vein as TheWireCutter.com but take an angle that's more towards men.  They get lots of traffic with their bourbon and whiskey reviews, as well as many other products that might be considered more masculine.  They highlight a lot of men's gear in their reviews, and probably make a really good chunk of their revenue from being an Amazon Affiliate.  They do run adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post” – which basically is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.
The site has lots “the best” -articles. For example, The Best Fish Oil For Dogs (5 Highly Effective Products). Then they have listed 5 different fish oils for dogs and the reader can click their link to buy them. Another example is, “How To Crate Train A Puppy (Plus 5 Excellent Crate Options).” They seem to monetize with Chewy.com affiliate program. Chewy.com is an eCommerce for pet products.
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In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates. 

Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.


This Affiliate Marketing Website was built as a live case study within Wealthy Affiliate over a 4 week period.  Members were able to watch every single step I took while building the site. From keyword research to showing profits – every step was shown live and recorded. If you’re a member of Wealthy Affiliate, you can watch the entire case study from start to finish.  Here’s a post that outlines the entire case study.
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