You’re obviously not going to be targeting broad keywords like ‘travel’ and ‘traveling’. Actually, it doesn’t even matter if you’re going to be doing SEO for this particular site. What you really want to see is whether or not there is a demand for that particular type of traffic. As you scroll down, you want to look for cost-per-clicks that really jump out at you. For example, we have ‘student travel’, which has a suggested bid of $4.10 for one click. That might be a niche right there. Under the broadness of ‘traveling’, if you decided to do something about student travel, you know that there are advertisers paying $4 for one visitor. I’ve found in my experience that the higher this cost-per-click, the more affiliate offers and affiliate options you have. This is something to pay attention to. In general, the cost-per-click in the whole travel niche is quite low. For this reason alone and the fact that the Clickbank marketplace didn’t really have so many great offers that you could promote, you might want to go back to the beginning in Quantcast and look at another niche and follow the same process.
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This is a great example of an Amazon Affiliate Website that’s not a review site! It’s actually more like a food blog that recommends certain products through their blog and resource pages. With 1.6 Million Facebook Likes, Lisa Leak (owner) has become an authority on “real food” and uses this platform to sell other things like her own cook book. This example is more for a traditional blogger who wants to start monetizing their website rather than creating a review site.
There are some things that are confusing to a newbie such as "affiliate tracking" that isn't clearly explained, but (I'm old school) I have noticed that it is typical of writers in this day and age to assume that the readers understand most everything the author is talking about. Even when I took web design classes at a local college the instructors assume ALL students are millenials (I'm a gen X) and will not explain in more detail unless asked.
TheSpruce.com is an interesting website for several reasons. It started taking off in early 2017, specifically as a kitchen + food website. The traffic growth is massive, and the website now ranks for millions of rather competitive keywords. They have a small staff, and early on, focused on producing recipes, with high quality pinnable images (Pinterest) and even some very detailed videos that showcase how to cook or decorate parts of your home. They accept contributor posts, but not unsolicited guest posts – and because of the domain authority, I'm sure there are food bloggers lining up to provide them extremely valuable content for free as long as they are featured on the site.
Fatherly is a website that tackles many different forms of content. Based on a similarweb.com lookup, they get about 22% of their traffic from organic search. Close to 25% of their traffic is direct, and almost 40% of it comes from social media (Facebook, Pinterest, etc.). It's important to take note of that because even though they may not be getting a ton of google organic traffic based on their keyword spread – they are getting a ton of traffic from social media platforms which no doubt has an immense impact on revenue.
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Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.
You can sell affiliate stuff if you did not use the stuff but a high, high, high, really high level of clarity is required to do this. Most bloggers lack this clarity. I recall Tony Robbins selling/being an affiliate for a $25K coaching class. Never took it. Never sat in it. But the guy made millions. He had full clarity in selling without seeing. So he rocked out the selling.
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.
With all that being said, this site definitely gets some decent traffic and even if they were just participating in display ads and Amazon Associates as monetization, I'm sure it would make a significant amount of income. Like BabyGearLab.com – people researching supplements are usually looking to buy something, and health food decisions are often impulse buys. That means that this niche may convert better than others, especially because the price points of a lot of these products is on the lower end. For an income “guesstimate” – I would say that this site is probably making north of 20K per month between affiliate and display ad revenue.
If you've been following me for a while, you probably know that nowadays, everything is about quality – not just from the website, but also the quality of the actual page on the site as well. You are unlikely to rank well for a competitive keyword with a 1500 word article and lots of links. Most articles need to be in-depth, and answer every question the user might have about the topic.
While the traffic estimates are lower than some of the other sites on this list, people in the baby gear niche are an important customer base because they definitely purchase products. This is a big industry and I would guess that the conversion rate for this site is slightly higher than OutDoorGearLab.com. Typically when someone researches a baby product, they are typically looking to buy that baby product. If someone is researching a tent, they may just be looking around at different options that they can compare for their next camping trip – not necessarily to buy that tent. Most of their traffic is organic, and continuing the trend of well ranked long form content, their top post is 8,800 words long (which is a beast of an article). If I had to take a guess at revenue, it would probably be north of 30k per month for this site based on traffic.
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