LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
This book is a new entrant in our top 10 book list. The book teaches you to learn making money with affiliate marketing and become a successful marketer from scratch. You’ll learn how to create content and drive traffic using free and paid methods. The new book is the No. 1 bestseller on the topic while I was updating this page. A recommended read!
While digital marketing channels like blogs and social media make it easier for businesses to connect with their audience, it can be incredibly difficult to reach them in the current competitive atmosphere. Gary Vee's book shares his best advice on how to use social media to stand out from the crowd, build a large following, and engage your target audience.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 

I’ll talk about adding advertising to your book blog in the next post in this series (hey, there’s no reason to limit yourself to one source of income!), but, in the meantime, you may want to check out How You Can Make Money Promoting My Ebooks (and other people’s too), a post I did a couple of months ago. It talks more about Smashwords, in particular, and how to find authors offering high affiliate percentages over there.


In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
I'd say the content on this site is a little less “in-depth” when comparing it to LearnHowToBecome.org, but the content is still very good (hence the reason a 600 word article is ranking well for a high volume keyword).  While it's difficult to judge based on traffic estimates, I would make a guess that LawyerEdu.org is making over $10k per month based on lead sales.  If you remember, CPA/Lead sale programs can yield up to $50 or more per lead, and some professions and/or schools pay even more for them.  Overall this site doesn't have a ton of content, but the content it does have is super informative and hyper focused on one line of work.  It also has an excellent link profile, which is another reason it's ranking well.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
Fortunately there is a new medium for people to share and sell information. THE KINDLE STORE, yes I love the kindle store and a great way to get information is to read. What a better source for trusted scam free information than Amazon. The idea of using the kindle store to find affiliate marketing and search engine optimization tips dawned on me the other day when I was playing with my phone. I saw the kindle icon and I thought “hey why not”, so I did a search for seo and what did I find? One of the most informative pieces of information I had found in a long time. So with out further ramblings by me, here is the top 10 books I found for affiliate marketers. There will be two different categories 1 for affiliate marketing and 1 for seo, because both categories go hand in hand.
I have one affiliate website that I recently launched. SEO hasn't been done yet other than basic stuff. What I need is an expert to look at it and tell me whether I'm on track or need major changes. I don't know if you guys do that here or know of someone who does. (free or for a fee) The site is http://saveongolf.net . It's a site using datafeeds for golf equipment.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates. 

It can mean sharing it on your social media profiles. It can mean including a few articles or video in your weekly newsletter that relate to your products. It can mean going on internet forums and replying to individuals whose questions you know how to answer. It can mean writing a guest post that gets your name and website name onto another person’s site, expanding your reach to their network as well.
It’s worth mentioning that Harsh started this blog in 2008, so he’s had roughly nine years to build it up to where it is now. So don’t expect to achieve results like this in a few months. That said, you can achieve a highly respectable income from affiliate marketing within a few short months if you approach it in the right way and have access to the right training.
While their top keyword that they get organic traffic for is about Baby Monitors, articles like these that are monetized via Amazon Affiliates are only a fraction of site revenue.  I'm sure that display ads make up the bulk of their income, either through an ad network or selling their own advertising space.  It does appear that they are currently monetized with adsense, but that could be part of their monetization strategy with any larger ad network.  There are larger ad networks out there that typically deliver a higher RPM than just Adsense these days, so that's something that every website owner with some serious traffic should look at.  Overall the traffic that Fatherly.com generates every month is extremely impressive.
I’ve had a passion for photography and cameras since I was a kid, and this was an obvious area for me to build a business in. One of the core activities of affiliate marketing is creating and distributing content, and I can write about photography with a high level of expertise and enthusiasm. You may choose to outsource content creation, and you don’t have to know anything about your niche if you’re prepared to do this. You can also research subjects you aren’t familiar with, but this can be time- consuming and boring. Personally I like to be in control of things and work with subjects I find interesting.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.

When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
Wow! Thank you for such a complete description of affiliate marketing. I just started casually blogging a few months ago and your post gives me a great view into just how much work is involved if I’m going to successfully monetize my blog. I just shared a short post titled “A Blogger’s Nightmare – 0 Active Users” commenting on having blog traffic…I definitely see that there’s a lot more involved! Thanks again.
TechRadar is a huge website devoted to reviewing the latest technology trends. The site has dedicated review sections for literally every kind of piece of technology you can image, including consoles, smart phones, tablets and laptops. They also product very informative articles about different items, helping you make a valid choice when choosing a product.
Alot of ppl are still in the dark about this line of work. They still rely on their day jobs and unwilling to take a risk. Donald Trump took a risk by running for president. Why can’t other people who are unsure about Entrepreneurship lead by example and take a risk online in getting started in affiliate marketing and work from home? Truth is, most people are afraid of getting out of their emotional comfort zone and don’t want to explore the unknown. There’s a bundle of money to be made in this industry by faithful people who do the transformation business work and get started out of inspiration.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[29]
Just like I've been able to create several profitable websites, this site is a really good example of what's working right now in SEO.  The site is full of useful content, and most of the newer content is pretty long-form (meaning over 2,000 words per article).  They publish quite a bit, and this team is known to have their processes down really well between their writers, editors, VAs, and other parts of their team.  This is a tough niche to crack, but these guys have done a great job showcasing how to build a profitable authority site from A-Z.

While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
It offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program. It covers social media, creating policies, working with feeds, coupons, widgets, and video, creating compelling content, handling partners who are not meeting goals, and much more. ‘Affiliate Program Management: An Hour a Day’ is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.

The first things that pops out is the number of ads (which I circled).  This might be a bit ad heavy and I usually don't place this many ads above the fold.  However, I guarantee that they have an excellent CTR with this layout.  The ads are above the fold and within the content, in addition the use of the link unit at the top where a navigation bar would typically go is also very saavy.  I would be surprised if the CTR is not at least 10%.  However, I would caution against using this many ads.  My tweak would be to remove one of the medium square units, and then wrapping the text around the other one.
You now have a fully functional WordPress website with a great hosting company! That wasn't so hard, was it!? From this point on, your main task is to publish as much content as possible. This site has tons of tutorials and articles on how to grow your affilaite marketing business, but in order for you to fully understand how to publish content and make money with your affiliate marketing blog, check out this article. Best of luck to you as you grow your business! :) Want even more help? Check out this incredible affiliate marketer training program and community of people growing an affiliate business just like you!
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
Just imagine how much you could start investing if you owned or two of these niche sites. The thing is, it’s completely do-able. I have the skills (most people do) to create something like this. I am so freaking pumped to start my next niche website! I’m using these lessons learned to start my keyword research now. I’ll follow up on my progress in the upcoming blog posts. I really hope this helps you as much as it did me. It’s really inspirational to see how others are making additional income online with niche websites!
Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
With that said, affiliate marketing is NOT a get-rich-quick strategy. Just like any other type of business, it will take time and effort to grow. The average affiliate marketer doesn’t really start to turn a major profit for months, or even more than a year, and by that point many have already given up. Knowing that it takes time to become profitable is important for tempering early expectations, but it’s also vital that you take the time to learn some of the best ways to reach your true earnings potential.
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I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.

The thing I like the most about the site is the way it feels.  All of the Amazon affiliate links are extremely well integrated, and they've done some custom design work to make some of their images feel interactive.  Another trend here is that the owners of this site, own similar sites in several other niches.  You can tell which sites are owned by the owners of this site when you look at the bottom of the site and notice that they link internally to their other web properties.  This is becoming a popular trend, with the folks over at DigitalMarketer.com doing the same thing with some of their projects, like SurvivalLife.com and DIYReady.com.  It's hard to estimate the total revenue for this site, but because the call-to-actions on the site are so good, it would not surprise me if this site was doing over 70K per month in Amazon Affiliate income every month.

This “free course” offer is a variation of what we saw in the last site: it’s a newsletter signup box. By offering people something concrete (the "FREE Texting Mini Course"), as opposed to something vague (for instance “our informative newsletter”), you essentially reduce people’s anxiety about signing up for something. This is why you’ll see so many “mini-courses” littered around the Internet - not only is it a mini-course as opposed to a newsletter, but the visitor only needs to commit to a small number of lessons, as opposed to a potentially unending subscription. By lowering the perceived commitment involved in signing up for something you’ll find that people are more willing to give you their email address.

It’s worth mentioning that Harsh started this blog in 2008, so he’s had roughly nine years to build it up to where it is now. So don’t expect to achieve results like this in a few months. That said, you can achieve a highly respectable income from affiliate marketing within a few short months if you approach it in the right way and have access to the right training.
With all that being said, this site definitely gets some decent traffic and even if they were just participating in display ads and Amazon Associates as monetization, I'm sure it would make a significant amount of income.  Like BabyGearLab.com – people researching supplements are usually looking to buy something, and health food decisions are often impulse buys.  That means that this niche may convert better than others, especially because the price points of a lot of these products is on the lower end.  For an income “guesstimate” – I would say that this site is probably making north of 20K per month between affiliate and display ad revenue.
Español: iniciar un negocio de marketing de afiliados, Português: Iniciar um Negócio em Marketing de Afiliados, Italiano: Iniziare un Business di Affiliato Marketing, Русский: зарабатывать на партнерском маркетинге, Deutsch: Ein Affiliate Marketing Geschäft beginnen, Français: se lancer dans le markéting d'affiliation, Bahasa Indonesia: Memulai Bisnis Pemasaran Afiliasi, Nederlands: Een affiliate marketing bedrijf beginnen, العربية: إنشاء شركة تسويق بالعمولة

When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
He put only very little effort on building this site but it makes him thousands of dollars every year “on autopilot” (=passive income).  I think creating this site took only like a few workweeks in total. We can certainly say it was success. You can take a look at the process how Jay built the site on Wealthy Affiliate live training archive. (I’ll leave a link below.)
SkimLinks is primarily for established content producers (bloggers) who want to monetize their content. With a powerful WordPress plugin and scripts for just about any website type, setting up SkimLinks is very easy. And because you have access to all offers on their platform after you’re approved, SkimLinks is very well designed for affiliates who don’t want to spend a lot of time fiddling around with settings and other fine-tuning.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
Good article! I think there are a lot of hopeful “wannabes” who want to get everything without doing the work. You don’t have to have 10+ years of experience or be the all-knowing guru at the top of the mountain, but you do have to be willing to invest in the effort that is required to be successful. However, I have made good headway into a number of niches by going against the grain. If they say you should post a lot on your current activity, I don’t. I tell my audience why I don’t, I make sure that they understand that I am different. Sometimes, however, to establish trust and rapport with your audience, you do need to offer some kinds of proof or authority. Its very difficult to fake these and its better if you know something about what you’re doing. Once you have more experience, it becomes easier to enter a niche and position yourself as an expert. It’s funny but you tend to get smarter and absorb more information as you move up in the internet marketing world. Thanks for the great information! 

But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
A niche is a segment of a market you can identify and target. As a rule of thumb, there will be less competition if you choose a narrow niche. Chances are the best domain names are already taken for the most popular niches, and generating traffic will be harder. For example, competition is intense in the diet and fitness niche, and you’ll have to work really hard to rank well in search engines and attract volumes of traffic. However, there are thousands of narrower niches in these fields where you’ll be able to make good money as an affiliate marketer. Examples would include paleo diets, fitness for the over 60s and losing weight after pregnancy. 

The premise of the site is basically that it’s a tool for people who want to build their own computers ( usually gaming computers). If you’ve never done it, the difficult part about building a computer is almost always the research. New computer parts are coming out constantly, so you have to find the latest parts that also fit your budget and that are also compatible with each other. 

Thanks for this guide, it is very helpful. I was wondering if you could help me with one query. I am taking your gravity advice into consideration, filtering to a range of 5-25; however, I find that this excludes almost every product in most of the criteria I am interested in. Is this likely to change at any point; I assume the gravity is updated regularly?

The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.


Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates.
You have identified and listed your top 10 topical interests and passions. You are now ready to start narrowing down your potential choices. To create your profitable online business, you first need to determine the challenges and problems your target customers are experiencing. More importantly you will then need to determine whether or not you can actually solve them. Here are several ways you can identify the challenges and/or problems in specific niches:
The most popular gadgets at the moment always seem to revolve around the mobile phone. Even though a gadget may be trending today, then gone the following month – another invention always pops up to take its place. Manufacturing companies are always looking for ways to improve current designs or come up with completely new ideas to make our lives that much better.

Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.


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I just came across this post while researching some information on building out a couple of sites. I really appreciate you taking the time to look at different ways to earn. It’s tough sometimes to stay focused on one thing at at time, when there are so many ways to go about making a living online. These 5 sites show that you can be diversified in how you earn, but you have to focus on your niche and it’t content first and foremost.
I kept on squandering to pick a best workable niche for affiliate marketing that has to offer me some decent income. Still, I couldn't stick to anything. By reading this article you have narrow down my options to explore. Now, I can filter out one of these few suggestions that deserve to be successful. Thanks for sharing few top blogs in each niche to navigate and get more ideas on a particular topic.
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
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If affiliate marketing on your book blog is your strategy to get rich quick, you, my friend, are in for a rude awakening. In my early days of blogging, I once received a cheque from Amazon for something like 42 cents. Not even kidding. (I still have it somewhere, and when I’m back in Perth next week, I’ll find it and post a pic.) Since then, both Lectito and my readership have grown, and I’ve built up a reasonable archive of posts that contain affiliate links. A year and a bit after starting Lectito, I’m making about $20 a month from affiliate marketing, and that’s mostly because a few of the links have higher commissions attached. I know:

Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
I’ve always had a hard time finding a good list of Amazon Affiliate Website Examples, so here is my personal list of inspiration that I’ve built up over the years. I’ve been itching to create a new website lately as an awesome way to make money, but before I start I thought I would review my list of successful Amazon Affiliate Websites currently making money for some lessons learned.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog.

Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.


Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
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