The other competition, the one we want low, is the competition of the top 10 sites ranking in Google for that keyword. When we say low SERP Competition, it menas we are addressing the strength of the top 10 and thats made up of a series of factors which Spencer mentioned will be addressed in detail in future posts. But to name a few: Title, backlinks to page, and number of links to the ranking page. Hope that helps 🙂
This twice-monthly publication is apparently full of "informative articles, a question and answer section, site updates and more." This affiliate will probably use this e-zine either as an additional place to promote affiliate products or to get his readers back to his website by providing snippets of new articles with a "read more" link. By getting readers back to his site he's able to expose them to more promotions.
Because the site is ranking #1 in Google for this (and probably ranks very well for other related terms), they are probably making great money. This is probably easily a $100 to $200 a day website. That's right, I would not be surprised if this site was pulling in $3k to $6k or more each month. In fact it could be more, but its hard to guess without knowing all the traffic they are receiving.
If you've been following me for a while, you probably know that nowadays, everything is about quality – not just from the website, but also the quality of the actual page on the site as well. You are unlikely to rank well for a competitive keyword with a 1500 word article and lots of links. Most articles need to be in-depth, and answer every question the user might have about the topic.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
A few years ago I didn’t know anything about making money with affiliate marketing but a guy showed me on his website that I could make money by promoting products on Amazon and I was astonished. Then I found the Wealthy Affiliate training that taught me step-by-step how I could make money with affiliate marketing as well. I’m glad I started the training and took action because it changed my life. Now I can travel around the world while making money online. I would be more than happy to help you as well. I love to see when people succeed.
I’ve actually never even considered affiliate marketing for my blog… You’ve definitely given me some things to think about. I definitely think My blog should be more established (more traffic, followers, etc) before I would want to make that kind of charge… I’m still learning so much, I don’t want to overdo it by taking my blog to another level. Plus since my traffic isn’t super high, it wouldn’t be beneficial to me just yet. Great info Margot!
Don’t go too broad — Earlier, we mentioned that a benefit of affiliate marketing is that affiliates get to choose the products they sell. Because affiliates are building out their brands, they shouldn’t cast their nets too wide. There are affiliate opportunities for everything you can think of: technology, fashion, health, fitness, and even dog training. If you’re trying to get into affiliate marketing, try and stay relatively within a certain niche.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.
I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I've read on Affiliate Marketing from both the merchant's and publisher's side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
I thought I would just bring something else to your attention; I did take a second to look at your site; you know why I left within just one second? EXACTLY! You have less then 3 seconds to make your first impression on visitors; if your visitors are bouncing off your site at the speed of light, they either found your site by mistake, or they were not impressed with your site, and left, which means? right, they did not trust your site!!! What happens if you have a high bounce rate? right, you can certainly lose rankings! Is google going to keep sending you traffic if you have nothing to offer? nope! I can not say this is your problem, or you could have multiple problems going on at the same time to cause you to lose rankings. I can tell you one thing for sure by just taking a 1 minute look at your link profile; You have quite a few links, and you have almost no authority, what does this mean? This most likely means you are spamming your link to poor quality sites. You also have a massive amount of do-follow links which does not look natural vs your no follow links, and with your site having low trust flow, do you think your site deserves that many do-follow links? I wonder what google thinks? at first glance, your anchor/link diversity does not look to bad, so your anchor/text does not look over-optimized, but whoever is building links for you, consider firing them immediately, as you are getting all the wrong links. I am going to assume at this point google has certainly given you a penalty; Your next move to to hire someone to audit your site, and start disavowing/removing bad links from your portfolio, over time, your rankings may come back, and that may depend on other factors also, but at this point, it certainly looks like you have link issues. Just a little bitty research goes a long way. good luck.
Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
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SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.
The fitness craze is real! The unfit get fit and the fit get fitter! It is incredible how huge the fitness industry has become. And we’re talking about everything from fitness equipment to fitness supplement to fitness apparel. There is even a wide range of niches within the fitness niche! Think about it. There is weight loss, bodybuilding, running, capoeira, and that’s just a few of a seemingly limitless list!
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation.