Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
I have highlighted with red boxes how they are monetizing the site. First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site. This helps build trust right away. Secondly, I like how they have the salary data that searchers are looking for right away on top. Then they have the adsense ads immediately following (still above the fold).
Finding a good nich is a bit of a process. You can’t just choose a niche on a whim. Instead, you need to have specific research tools so that you know what people are searching for in search engines, along with how much competition there is for your niche. If you want to get into more advanced training, including all the tools you’ll need to perform niche research, I highly recommend this training program.
With that being said, the traffic that this site earns for having so few posts is extremely impressive. There have been a number of other websites that have attempted to achieve the same success with the same tactics, but haven't had the same results that 10beasts.com has had with regards to rankings. While it's tough to estimate the income, I'd guess it was in the 30K to 50K per month range because of all the traffic the primary articles receive. They are highly purchased items online (gaming mice and wireless routers), making this an extremely profitable affiliate site. While I may not recommend trying to get links via scholarship links, there's no doubt that Google has ranked this site very well due to those links. The content is not as good as some other in-depth articles, but they are very tuned in to the specific keywords they are trying to rank for.
1. To become an affiliate marketer, you should strongly consider focusing on recurring revenue; this means that the flow of income can be routinely predictable from month to month instead of sporadic and in small and short bursts spread over several months. Recurring revenue, or residual income, is money that is continuously earned while no work is currently and presently being accomplished. All of the time has already been invested; this is good when trying to eliminate the guesswork when it comes to being able to maintain a steady income.
Adam Riemer is an Affiliate Veteran and leading Outsourced Affiliate Manager. He builds content sites as an Affiliate and the programs he manages only works with content sites and value adding partners. His company is known for removing adware, trademark bidders and coupon sites that poach from merchants and other Affiliates by ranking for url + coupons and then growing a value adding program ethically and responsibly. Follow Adam on Twitter at @rollerblader.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steadier revenue stream for your website.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.