You’re obviously not going to be targeting broad keywords like ‘travel’ and ‘traveling’. Actually, it doesn’t even matter if you’re going to be doing SEO for this particular site. What you really want to see is whether or not there is a demand for that particular type of traffic. As you scroll down, you want to look for cost-per-clicks that really jump out at you. For example, we have ‘student travel’, which has a suggested bid of $4.10 for one click. That might be a niche right there. Under the broadness of ‘traveling’, if you decided to do something about student travel, you know that there are advertisers paying $4 for one visitor. I’ve found in my experience that the higher this cost-per-click, the more affiliate offers and affiliate options you have. This is something to pay attention to. In general, the cost-per-click in the whole travel niche is quite low. For this reason alone and the fact that the Clickbank marketplace didn’t really have so many great offers that you could promote, you might want to go back to the beginning in Quantcast and look at another niche and follow the same process.
Same here, this post kind of fell from the sky at such a great time. Been building a great community of readers over the years but reached a point where I’m losing money maintaining the site and newsletter. As you said, the ads don’t bring much -ironically I use Adblocks too but affiliate marketing always seemed like a weird and opaque subject. I’ve read many of Chris Guillebeau’s books in the last few months (this is how I discovered your site actually!) and I didn’t realize he had affiliate links for instance. Your post opened up a new window of possibility for me. Still need to process everything and do the work behind but a big thank you to you Sean!
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Find products that offer an affiliate program. Check companies that list product owners with affiliate programs such as Clickbank.com, Neverblue.com or Commission Junction. Amazon.com has an affiliate program as well. Service providers such as web hosts, autoresponder distribution firms and review sites of consumer, professional and business products are other alternatives.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steadier revenue stream for your website.
Anyway, my guess is that this site ranking at #8 in Google for this keyword and the high CPC, probably pulls in between $500 to $1000 per month. In fact it could actually be much more that that just depending on how much traffic they really receive. This is with the assumption that they receive traffic from more than just this keyword (which is the case with every single website I have ever owned).
Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
The next place you want to look is Clickbank.com. You’re not actually going to try to find specific products to promote quite yet, but this is a great place to go to see whether or not the niche that you’ve found can be monetized with affiliate offers. Clickbank is just one way to monetize your site with affiliate offers, but it’s a good place to look because it’s very popular. Head over to Clickbank.com, then click on the Marketplace button at the top, and then you can search. You can either look at a category that fits under whatever niche you’re looking at. Travel actually has a category, so you click on that. If you don’t find a category in the sidebar that fits well with your niche, you can actually just search for it using a keyword at the top where it says Find Products. Then when you do that or you choose a category from the sidebar, you want to take a look at some of the offers and see how popular they are.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
This twice-monthly publication is apparently full of "informative articles, a question and answer section, site updates and more." This affiliate will probably use this e-zine either as an additional place to promote affiliate products or to get his readers back to his website by providing snippets of new articles with a "read more" link. By getting readers back to his site he's able to expose them to more promotions.
This “free course” offer is a variation of what we saw in the last site: it’s a newsletter signup box. By offering people something concrete (the "FREE Texting Mini Course"), as opposed to something vague (for instance “our informative newsletter”), you essentially reduce people’s anxiety about signing up for something. This is why you’ll see so many “mini-courses” littered around the Internet - not only is it a mini-course as opposed to a newsletter, but the visitor only needs to commit to a small number of lessons, as opposed to a potentially unending subscription. By lowering the perceived commitment involved in signing up for something you’ll find that people are more willing to give you their email address.
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This site is an example of what many sites are doing these days. They are “niched down” into brackets of certain products, and creating an online multimedia experience in the form of an online magazine style site. There's lots of large pictures, some videos, and it looks like a true media property. Chances are that you'd need to hire a designer to get a similar look and feel for your own website if you were to attempt it. From a revenue perspective, this site is more than likely doing more than six figures in total revenue if I had to take a guess, just based on their organic traffic numbers.
Some of the big sites are staggeringly HUGE. Many of the sites are mostly monetized through Amazon Associates, but they might also have other affiliate offers. For example, Home Depot or NewEgg have affiliate programs that these sites can work with. Several of the sites listed are going to be making profits in the multiple SEVEN FIGURES and more. It sounds like a crazy claim, but when see some of the sites and understand the size, scope, and the staff that supports the sites, you’ll agree.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.
I’ll talk about adding advertising to your book blog in the next post in this series (hey, there’s no reason to limit yourself to one source of income!), but, in the meantime, you may want to check out How You Can Make Money Promoting My Ebooks (and other people’s too), a post I did a couple of months ago. It talks more about Smashwords, in particular, and how to find authors offering high affiliate percentages over there.
Just imagine how much you could start investing if you owned or two of these niche sites. The thing is, it’s completely do-able. I have the skills (most people do) to create something like this. I am so freaking pumped to start my next niche website! I’m using these lessons learned to start my keyword research now. I’ll follow up on my progress in the upcoming blog posts. I really hope this helps you as much as it did me. It’s really inspirational to see how others are making additional income online with niche websites!
My guess is that this site has a low CTR of 1 to 3% for Adsense. It probably pulls in around 3k visitors for its primary keyword a month but is probably only making $100 to $200 in Adsense. I have no idea how much they are pulling in from FastWeb, but my guess is that its not more than $100 each month. My guess is that this site is definitely earning less than $300 per month.
Sometimes, individual entrepreneurs with great products are worth a look, although you should check them out first and do some research. Entrepreneurs or companies may run their own affiliate program and you can apply directly to them to promote their products and services. Finally, Amazon is always an option as you can be an affiliate for just about any type of physical product on their network.
Additionally, feel free to seek out conversations with both consumers and other professionals. Send out LinkedIn invitations to those you think might be a good professional contact. Join Twitter conversations that are relevant to your industry or product. Physically attend networking events or conferences you think could result in a stronger network or more informed strategy. You’re a part of a community now, but other people don’t know that unless you show up.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
With a well-known ‘An Hour a Day’ format, this book guides its readers step-by-step on how to practically research, promote, manage and optimize a successful affiliate marketing campaign. It also explains social media tools such as how to deal with coupons, widgets and other multimedia stuff. From determining payment schedules to communicating through appropriate means, this is a quality do-it-yourself guide for its readers.
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
Thanks a lot gravity for sharing such useful tips. I am ready, listening your post straight 7 hours now. Finished two ebooks. My question is I have a domain named all in here. I bought this keeping in mind for everything (all niche). Can you suggest me which niche should I choose initially? I loved your video and tips. I'm sure I'm going to do it. Waiting for your reply.