Do you remember 1997? That’s when this website was created. You could maybe tell from the website homepage that looks more like About.com than a review website, then again they have over 1.5 million pages indexed. Don’t make the same mistake I did, this isn’t a door and sink hardware company, this is computer hardware for hardcore nerds who build their own computers. I’m sure this site is at the forefront of every build-it-myself computer geek out there (I’m one ). The site is now owned by Purch, the same people who own TopTenReviews. These guys have really got a good handle on successful Amazon Affiliate Websites.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
Luke Kling is Director of Marketing at PeerFly.com and have been working in affiliate management for about 9 years now. Luke is also a developer and blogger. You can find his blog at LukePeerFly.com, an affiliate news aggregate (great source for newbies) at http://affposts.com, and his most recent product to help you build and grow Facebook Pages at http://fptraffic.com. Follow Luke on Twitter at @LukePeerFly.
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.
SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.
The Wirecutter.com and TheSweetHome.com were sold a couple years back to the New York Times. They were both Amazon Affiliate sites, and that's where most of their revenue came from then, and still comes from today. When the sites were purchased, TheSweetHome.com was redirected to TheWireCutter.com as both sites had very similar content structures. The WireCutter dominates organic search results for a lot of buyer-intent keywords, and is also a “verified expert reviewer” by Amazon. The site gets huge amounts of organic traffic, and has gained massively in popularity and search positioning once it was purchase by the New York Times.
I truly believe that books can change the world. And the right ones can certainly change your business. The stories, ideas, and strategies in good books can ignite a fire in you and give you the tools to take your business and life to the next level. Today, I’ll share my ten favorite books for affiliate marketers…and show you how you can win the top five!
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Because the site is ranking #1 in Google for this (and probably ranks very well for other related terms), they are probably making great money. This is probably easily a $100 to $200 a day website. That's right, I would not be surprised if this site was pulling in $3k to $6k or more each month. In fact it could be more, but its hard to guess without knowing all the traffic they are receiving.