Thanks for another great post. Would mind elaborating just a little on, “you also need to be willing to publicly associate yourself with that niche…”. Should every affiliate site therefore have the author’s name and bio on an About page? What if the author is unknown in that field? Is it just a trust issue, that putting your name somewhere on the site gives people comfort that there is a real person on the other side?
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Hi John! "Flow" refers to the way visitors move through a website. Assuming they don't hit the back button or close their browser, where do they go next? A skilled marketer guides them closer and closer to a sale--for example, from the helpful article they found on Google, to a review of an affiliate product, and finally to their affiliate link. Every part of your site should be designed to make new visitors flow closer and closer toward buying your affiliate products.
You may wonder if it’s worth adding affiliate links when your book review isn’t going to be flattering. My response is: sure, why not? Sometimes people’s tastes will be different than yours, and they may want to check out the book anyway. Or, they may click on the link to see if the reviews at Amazon agree with yours, at which point they may wander off and buy something else at the store. You’ll still get credit and make a percentage of the sale.
If this were 2002, I'd have laughed at that advice. I've always joked that I can learn to love anything that makes me money. The first niches I competed in were telecom, weight loss and satellite TV – and they certainly weren't “hobbies” I was passionate about, LOL. But that was before the “blog era” when an affiliate site could easily survive as an anonymous presence without a face behind it on the web – and in Google.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
I an elderly beginner and as such I find the page examples shown here more discouraging than everyhing else. Certainly not your intention, but that´s how I feel when I look at them. So what to do if I have no special knowledge about a certain subject or a hobby which is of interest for more than a handful people ? Shouldn´t we be passionate about what we do - but what about those whose passion is centered around things not of common interest ? And not everyone has the time to do extended product tests, not to mention the investemet I have to do then, as certainly no manufacturer will give his products for a review to a nobody. What else is left then as to create a page as mentioned on top by you - something centered around product reviews of products never seen or tested personally ?
This is a great example of a top notch review site. They start at the homepage notifying that they make affiliate commissions, but provide top end reviews from independent reviewers. This is great to be honest up front. In addition to being transparent, they also take the content is king strategy. I randomly clicked on their “Top Home Projector” post where they reviewed (and linked) to several high end home theater projectors. Keep in mind that these high priced items produce high commissions. That may explain why they spent the time to write a 5,000 word post on it. This site seems to do everything right in being a prime example of an Amazon Affiliate Website. This site now has over 60 staff members working for it.