This affiliate will probably send out a lesson from the mini-course every day or every couple of days for a set period of time. The lessons will direct the reader back to the website so that he or she can be exposed to more promotions and affiliate ads in addition to their “free lessons”. Then, once the reader has received all the free lessons, they will likely be added to the affiliate’s “regular” newsletter list. Unless they unsubscribe they will receive occasional news or promotions from the affiliate but less frequently than with the lessons. If this affiliate is smart he will continue to provide good content to his list and not just use it as a vehicle for pushing affiliate products. You need to give your readers good reasons to open your emails and not just send them straight to the trash folder.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
This doesn’t mean you only sell one product. This means you build out a brand by selling varying yet adjacent products. Over time, your consumer network might consider you a go-to for which type of vacuum they should buy. Additionally, some industries pay more than others. Especially if the product is a harder sell, affiliates may get a higher cut than they would for a product in higher demand.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come. 

Thank you for this post! I’ve been debating going the Amazon Affiliate route, but am kinda stuck on the privacy policy that needs to be included. I’m not exactly sure what needs to be put on that, and I don’t want to state something on the policy that isn’t accurate. I was kind of wondering what other bloggers do, and I’ve only seen the disclaimer on very few sites that links are affiliate links. I should look into Book Depository too!
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.

Over the course of 6 months I’ve made $1300 with Amazon Affiliates alone with the majority of that coming from about 15 different posts. Each month I am seeing a steady and slow increase in my affiliate earnings as I continue to create content that recommends helpful products, even when my traffic is lower. My DA is at 39 and I average about 100,000 page views every month. 

This is the really fun part when it comes to finding your niche! You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too.
LabradorTrainingHQ.com is a site that I came across when doing some competitive research for Perrin's affiliate site.  They compete for some of the same keywords, and it appears that they are monetized by the same methods (Amazon Affiliates and an Affiliate Program with Chewy.com).  This site gets more traffic than HerePup.com, but it's still another example of a smaller website doing very well.  This is a WordPress site, with a generic template/theme and (there are free themes that look just as good) it's more in the form of a Blog than an actual media property.
In February 2000, Amazon announced that it had been granted a patent[14] on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.[9]
Hi Lorna! That can definitely work. Mark Ling actually got his start promoting World of Warcraft products, if memory serves me. However, it's worth noting that his success was based on spending a lot of time on marketing rather than playing the game--things like offering the one-on-one help (at least without getting something in return, like having them subscribe to your list or make a purchase) may end up eating so much of your time that your sales can't take off. But it's definitely a niche worth trying if you have tons of knowledge and passion and there are plenty of products. :-)
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Luke Kling is Director of Marketing at PeerFly.com and have been working in affiliate management for about 9 years now. Luke is also a developer and blogger. You can find his blog at LukePeerFly.com, an affiliate news aggregate (great source for newbies) at  http://affposts.com, and his most recent product to help you build and grow Facebook Pages at http://fptraffic.com. Follow Luke on Twitter at @LukePeerFly.
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog.
This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.

If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
I see most successful affiliates are operaitng in advice and review space which is linked to affiliates. I haven’t seen much operators providing business / industry information content, business case studies, etc. I happen to have quite a bit of unique content, like quite a bit on such topics and am wondering what to do with it. Like what online / affiliate business I can start with it? 

Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 
Another consideration for choosing an affiliate marketing niche is whether to go for something ‘hot’ now or a so called ‘evergreen’ market. Examples of hot niches would include those related to new technologies or current trends, such as green living and solar energy. Hot niches can be great for making fast profits, but interest and sales eventually tail off. If you choose an evergreen affiliate marketing niche, such as Chinese cookery, you should be able to build an online business over a period of years. 

He put only very little effort on building this site but it makes him thousands of dollars every year “on autopilot” (=passive income).  I think creating this site took only like a few workweeks in total. We can certainly say it was success. You can take a look at the process how Jay built the site on Wealthy Affiliate live training archive. (I’ll leave a link below.)
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
The general idea of affiliate marketing is simple, but it does require a certain level of learning and experience to master it. You can literally start signing up for various affiliate accounts and start promoting them in blog posts, in email and on social media (be sure to read the fine print though because some programs don’t allow all methods of promotion). But if you really want to start affiliate marketing the right way, I suggest you listen to a professional. 

Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.

Now is your chance to team up with The Home Depot and share in the continued growth of the most successful nationally-known home improvement retailer. By joining our affiliate program, you can start earning a profit on every qualified sale you refer to homedepot.com. It is a simple process, and the more customers you have purchase - the more you earn!
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.
Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.
Continuing with the recipe blog scenario, I'd be comfortable with that because it has tons of potential to market a variety of products: pots, pans, cooking utensils (like particular measuring spoons or spatulas), kitchen appliances (like handheld mixers or crockpots), specialty foods (recommend a specific oil that is hard to find – link to it at Amazon), aprons, cookbooks, cutlery sets, bakeware – this list goes on and on. I love niches like this that have few limitations on what you can market and tons of potential merchants to partner with. I've already discussed how to make money from a blog once you can confirm there are things you can market.
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.
It can be published as a book, and other people have already suggested what to include into ‘part 2’. As someone who has been asked by other people wanting to promote my products/serviced, I’d love to read about the merchant’s side of AM, e.g. various software that can be used, how to choose affiliate partners, what to include in the agreement, etc.
If I'm building a site with the intention for it to become a brand, I will detail out a minimum of 60 flagship post ideas before I even get started. Flagship content is your amazing content. It's not your everyday posts. It's content targeted at the exact topics your potential user base is searching for and that goes above and beyond in delivering them information on it.
We don't really have any dedicated Amazon Affiliates training program. It's a little bit different than the sort of affiliate marketing training we normally provide, because we usually focus on just a few key products in specific niches, not the many, many items available through Amazon. Setting up your site will be similar in many ways, at least on the technical side of things. How you approach content and your overall marketing strategy may be different, though.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
I'm not saying that as a recipe blog owner that you need to keep up with what the Food Network is doing. But, you do need to understand that pictures are required if you want to have success in that niche. Looking at all of the popular indie blogs on the topic will make that clear. Are you willing to MAKE the recipes you'll be blogging about and take pictures of them? Are you ready to invest in a good camera and spend time reading tutorials learning how to take better pictures? Every niche you look into will have a “minimum” formula across the successful indie blogs within them. Make sure you're willing to meet it. If not, you're going into the niche without the ability to truly compete and wasting your time.

Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
If affiliate marketing on your book blog is your strategy to get rich quick, you, my friend, are in for a rude awakening. In my early days of blogging, I once received a cheque from Amazon for something like 42 cents. Not even kidding. (I still have it somewhere, and when I’m back in Perth next week, I’ll find it and post a pic.) Since then, both Lectito and my readership have grown, and I’ve built up a reasonable archive of posts that contain affiliate links. A year and a bit after starting Lectito, I’m making about $20 a month from affiliate marketing, and that’s mostly because a few of the links have higher commissions attached. I know:
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. Their payout rates aren’t spectacular, but everything is upfront and transparent, and affiliate satisfaction is very high. PeerFly is perfect for authentic marketers who want to offer high-quality products to their visitors as opposed to “get rich quick” schemes and opaque offers.

Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!
Continuing with the recipe blog scenario, I'd be comfortable with that because it has tons of potential to market a variety of products: pots, pans, cooking utensils (like particular measuring spoons or spatulas), kitchen appliances (like handheld mixers or crockpots), specialty foods (recommend a specific oil that is hard to find – link to it at Amazon), aprons, cookbooks, cutlery sets, bakeware – this list goes on and on. I love niches like this that have few limitations on what you can market and tons of potential merchants to partner with. I've already discussed how to make money from a blog once you can confirm there are things you can market.

LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.


Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.


I have highlighted with red boxes how they are monetizing the site.  First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site.  This helps build trust right away.  Secondly, I like how they have the salary data that searchers are looking for right away on top.  Then they have the adsense ads immediately following (still above the fold).
HealthAmbition is a public case study website that was created by the guys over at AuthorityHacker.com.  It's easily a 20K per month business based on their own admission, and they make their profit by display ads, recommended Amazon products as well as separate affiliate offers they push out to their mailing list.  This has been a long term project owned by the Authority Hacker team, as they publish new content and test different monetization strategies.  
Tom's Hardware pretty much started off as a forum.  They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche.  The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts.  Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers.  While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.
SimilarWeb tells us that visitors go to over 3.75 pages per visit which is a lot. But “outdoor people” are obsessive and they love gear. I know this because I am one! If you start checking out one product, you’ll see another interesting product and so on… And, people spend a decent amount of time on the site. All that leads to a bounce rate under 50%.
Designing and developing your blog / niche site – When it comes to themes and designing your blog/website, if you want to go big, and get real pro right out of the gate, I suggest you look into the Rainmaker Platform, which is what THIS website is built with. To keep things a little more simple, once you’ve got started with Bluehost, you can visit StudioPress to get your site looking pretty.

Thanks for this guide, it is very helpful. I was wondering if you could help me with one query. I am taking your gravity advice into consideration, filtering to a range of 5-25; however, I find that this excludes almost every product in most of the criteria I am interested in. Is this likely to change at any point; I assume the gravity is updated regularly?

Registering your domain and hosting your site – Once you’re ready to go ahead and register your domain name, seriously consider doing so through BlueHost (be sure to watch my free step-by-step tutorial to setting up your Bluehost account in less than 10-minutes!), as you get your hosting taken care of at a great price and the domain name is on the house! I personally use these guys for pretty much ALL of my websites and blogs.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.

Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 


As a result of their rapid growth, they've also got a stellar link profile.  It's a situation where because they rank well, they get more links, and the more links they get, the better all of their articles rank.  There are a number of reasons why this site has taken off, but overall it's an excellent site that has built a strong foundation on nothing but organic traffic.  I have no idea what strategy they used initially to get links and start getting the exposure that they did, but the growth that this site has experienced is extremely impressive to say the least.  I'd estimate their traffic figures to be between six and seven figures on a monthly basis.
Just like I've been able to create several profitable websites, this site is a really good example of what's working right now in SEO.  The site is full of useful content, and most of the newer content is pretty long-form (meaning over 2,000 words per article).  They publish quite a bit, and this team is known to have their processes down really well between their writers, editors, VAs, and other parts of their team.  This is a tough niche to crack, but these guys have done a great job showcasing how to build a profitable authority site from A-Z.
×