Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.
This is real informatic information. I found this one real meaningful, wow! you truly showing the way affiliate works. I agree ad monetize can be passive income theme while affiliate can be our primary hope…I read so many articles but feels like something is hidden..but found this one real insidefull. This is showing us how our 100 bug can be harvested from from small sources. Because newbies might want to give up blogging as they are not going to earn because they thought it’s one shot income source. Thanks Sean it will really encourage every new entrepreneurs.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[31] LinkShare's Anti-Predatory Advertising Addendum,[32] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[33] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[34]
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here. 

Nick Loper is a veteran affiliate marketer, author, and a lifelong student in the game of business.  His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community of part-time business owners. Need a leg-up in getting your biz off the ground but short on time? Grab Nick’s free "Cliff’s Notes"-style guide to the world’s best business books here. Follow Nick on Twitter at @nloper.
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Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
I see most successful affiliates are operaitng in advice and review space which is linked to affiliates. I haven’t seen much operators providing business / industry information content, business case studies, etc. I happen to have quite a bit of unique content, like quite a bit on such topics and am wondering what to do with it. Like what online / affiliate business I can start with it?
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 

Affiliate marketing is the internet version of getting paid on commission. You sign up with Amazon, Barnes & Noble, Borders, or other online sellers, then promote books on your blog by including special affiliate links (on the surface, these links don’t appear any different from regular links, and they can go to specific book pages, to searches, or to category pages in the bookstore).
Thanks a lot gravity for sharing such useful tips. I am ready, listening your post straight 7 hours now. Finished two ebooks. My question is I have a domain named all in here. I bought this keeping in mind for everything (all niche). Can you suggest me which niche should I choose initially? I loved your video and tips. I'm sure I'm going to do it. Waiting for your reply.
It's easy! After you've registered as an Affiliate, you'll place code in the pages of your web site to display text or banner links (it's your choice!) to Booksamillion.com. The links will contain an account code unique to you to ensure that you get credit for sales that are generated by your site. When a visitor clicks a link and makes a purchase on our site, Commission Junction tracks your code and calculates your commission.
Designing and developing your blog / niche site – When it comes to themes and designing your blog/website, if you want to go big, and get real pro right out of the gate, I suggest you look into the Rainmaker Platform, which is what THIS website is built with. To keep things a little more simple, once you’ve got started with Bluehost, you can visit StudioPress to get your site looking pretty.
Because the site is ranking #1 in Google for this (and probably ranks very well for other related terms), they are probably making great money.  This is probably easily a $100 to $200 a day website.  That's right, I would not be surprised if this site was pulling in $3k to $6k or more each month.  In fact it could be more, but its hard to guess without knowing all the traffic they are receiving.
It's easy! After you've registered as an Affiliate, you'll place code in the pages of your web site to display text or banner links (it's your choice!) to Booksamillion.com. The links will contain an account code unique to you to ensure that you get credit for sales that are generated by your site. When a visitor clicks a link and makes a purchase on our site, Commission Junction tracks your code and calculates your commission.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.
This is a great example of a top notch review site. They start at the homepage notifying that they make affiliate commissions, but provide top end reviews from independent reviewers. This is great to be honest up front. In addition to being transparent, they also take the content is king strategy. I randomly clicked on their “Top Home Projector” post where they reviewed (and linked) to several high end home theater projectors. Keep in mind that these high priced items produce high commissions. That may explain why they spent the time to write a 5,000 word post on it. This site seems to do everything right in being a prime example of an Amazon Affiliate Website. This site now has over 60 staff members working for it.
OutdoorGearLab.com is another Amazon Affiliate monster.  They get tons of traffic and target many different buyer-intent keywords for purchases that are largely made online.  They are more niched down (which I think is a good thing) than a web property like TheWireCutter.com.  I would never suggest anyone go out and create another WireCutter because if you are just starting out, you will not have the required budget to compete as in-depth as they do.
One should have the basic knowledge for the improvement of his business and this post provides all the content. It is valuable for the new born social media marketers. The ideas and information are basic and simple but this simple is awesome here. Many people including me, are hungry for the right information and this post is the absolutely the right diet for us.

Alot of ppl are still in the dark about this line of work. They still rely on their day jobs and unwilling to take a risk. Donald Trump took a risk by running for president. Why can’t other people who are unsure about Entrepreneurship lead by example and take a risk online in getting started in affiliate marketing and work from home? Truth is, most people are afraid of getting out of their emotional comfort zone and don’t want to explore the unknown. There’s a bundle of money to be made in this industry by faithful people who do the transformation business work and get started out of inspiration.
This was one of the first Amazon Affiliate Website Examples I ever came across. I thought it was incredibly simple, before I saw some other websites that were even worse. A lot of it is what you would expect. A wordy homepage with a couple of pages in the menu bar that all resemble more keyword targeting than actual helpful navigation. I keep wondering if they actually reviewed all those different kitchen sinks, because that would be a lot of work installing and disassembling numerous sinks to see how they work. Likely not, their “About Us” page just says a “Mother of two” which tells me as the reader, if you’re not putting your name on this, your reviews are probably just as generic. Usually if an “About” page doesn’t list a name or company, I assume that the website is just as generic.

2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 384 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
I’ve had a passion for photography and cameras since I was a kid, and this was an obvious area for me to build a business in. One of the core activities of affiliate marketing is creating and distributing content, and I can write about photography with a high level of expertise and enthusiasm. You may choose to outsource content creation, and you don’t have to know anything about your niche if you’re prepared to do this. You can also research subjects you aren’t familiar with, but this can be time- consuming and boring. Personally I like to be in control of things and work with subjects I find interesting.
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Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!
Another way to check whether or not your niche is something that you can promote affiliate offers on is actually to look at Google AdWords and check out the cost-per-click for keywords related to the niche that you might want to enter. Head over to Google AdWords, log in, and under Tools and Analysis, choose Keyword Planner. You want to click on Search For New Keyword Ad Group Ideas and enter a few keywords related to your niche: Travel, traveling, things like that. Click on Get Ideas, then click on Keyword Ideas and pay attention to the suggested bid. The suggested bid is basically how much an AdWords advertiser pays for one click in AdWords for people searching for this particular keyword.
I’ll talk about adding advertising to your book blog in the next post in this series (hey, there’s no reason to limit yourself to one source of income!), but, in the meantime, you may want to check out How You Can Make Money Promoting My Ebooks (and other people’s too), a post I did a couple of months ago. It talks more about Smashwords, in particular, and how to find authors offering high affiliate percentages over there.
With 2.1 million organic search hits per month, this site rivals some of the bigger media publications in the health and fitness niche.  They also appear to a broad mass of individuals instead of just bodybuilders or professional weightlifters.  Greatist.com articles feature content on food, basic fitness, strength training, marathons and more.  It's not as niched down as other health sites, but it doesn't pretend to be an expert in a specific niche.  Rather, they recruit experts in the industry to write for them about specific topics.  The sheer traffic volume alone that Greatist.com takes on each month leads me to estimate that this website is probably doing multiple six figures per month alone in display ad revenue.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
He put only very little effort on building this site but it makes him thousands of dollars every year “on autopilot” (=passive income).  I think creating this site took only like a few workweeks in total. We can certainly say it was success. You can take a look at the process how Jay built the site on Wealthy Affiliate live training archive. (I’ll leave a link below.)
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[29]

Second, he's able to attract people who are searching for those particular products in the search engines. If they search for those products they might end up on one of his review pages, where they would read his negative review of the product.  The affiliate hopes to make the customer reconsider their decision to buy the product and question what alternatives are available. In fact the affiliate has (quite cleverly) anticipated this response, and placed a number of his high-earning "five star" recommended products at the bottom of the page. Readers of the review can click through to his favorable reviews of these products, or simply go through to the merchant site directly


Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.

You might choose a very competitive niche where all the big players are. You won’t have enough experience and resources to contend with them. To check a niche’s competitiveness, go to Google and type “ allinurl: name of your niche” (don’t type ‘name of your niche’, type the real name of your niche!) . The fewer the results, the better. Just don’t go extreme and find a niche where competition is virtually non-existent but no one needs or wants. Make sure that it is a looked-for niche.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
Good article! I think there are a lot of hopeful “wannabes” who want to get everything without doing the work. You don’t have to have 10+ years of experience or be the all-knowing guru at the top of the mountain, but you do have to be willing to invest in the effort that is required to be successful. However, I have made good headway into a number of niches by going against the grain. If they say you should post a lot on your current activity, I don’t. I tell my audience why I don’t, I make sure that they understand that I am different. Sometimes, however, to establish trust and rapport with your audience, you do need to offer some kinds of proof or authority. Its very difficult to fake these and its better if you know something about what you’re doing. Once you have more experience, it becomes easier to enter a niche and position yourself as an expert. It’s funny but you tend to get smarter and absorb more information as you move up in the internet marketing world. Thanks for the great information!
I found a good potential niche relating to a game that I've been playing for several years. It has several products in clickbank so far with good gravity and I also have tons of experience in this particular game, as I used to have one of the top characters in both PVP and gold (until my character was hacked) I recently started over with a new account and new character, but since I've recently changed my school schedule to part time, I'll have the time to rebuild to where I was before (and beyond) and am able to create a site dedicated to teaching new players the basics and could potentially integrate some paid game guides and membership sites into my site. Is this a good plan, since it's highly searched for (hundreds of thousands of monthly searches for terms I would be using), slightly high competition, but I have some SEO experience being a marketing student and network marketer already, and something that I'm highly interested in and active on almost daily ( the only time I don't play daily is if I'm sick or have a heavy homework load)? I would also be linking to my character to allow fellow players to friend me and be willing to team with new players on occasion to help them out one on one with more difficult in-game tasks such as group quests, once my character reaches max level again.
So, you want to start an Affiliate Marketing Business. One of the first and most challenging decisions you have to make is what market niche you are going to choose. And, quite honestly, this could be very tricky. You could sit down and list all of your interests and passions and still come away feeling like you didn’t discover the singular thing you were meant to do.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 
Just imagine how much you could start investing if you owned or two of these niche sites. The thing is, it’s completely do-able. I have the skills (most people do) to create something like this. I am so freaking pumped to start my next niche website! I’m using these lessons learned to start my keyword research now. I’ll follow up on my progress in the upcoming blog posts. I really hope this helps you as much as it did me. It’s really inspirational to see how others are making additional income online with niche websites!
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
With 2.1 million organic search hits per month, this site rivals some of the bigger media publications in the health and fitness niche.  They also appear to a broad mass of individuals instead of just bodybuilders or professional weightlifters.  Greatist.com articles feature content on food, basic fitness, strength training, marathons and more.  It's not as niched down as other health sites, but it doesn't pretend to be an expert in a specific niche.  Rather, they recruit experts in the industry to write for them about specific topics.  The sheer traffic volume alone that Greatist.com takes on each month leads me to estimate that this website is probably doing multiple six figures per month alone in display ad revenue.
Products and services in these evergreen niches are always in demand because people are always looking for solutions to specific problems in their day-to-day lives. You'll want to operate in one or two sub-niches, to begin with, because it is impossible to make meaningful offers in such gigantic broad categories. In the example above, "group fitness for women" is much more targeted than "how to lose weight". It's easy to tackle a sub-niche within a large niche then grow from there.
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?
I stumbled upon this niche by way of Amazon’s daily emails that are sent when you purchase from Amazon. Inside those emails, there are product recommendations based on your searches within their site and one of those suggestions were these snack helmets. After some initial research (keyword, domain, niche passion etc.), I decided to go after this niche and build the website.
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.

This is the really fun part when it comes to finding your niche! You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too.
From just the one keyword, this websites is probably getting close to 20k hits per month.  I am sure they are generating just as much traffic from various other keywords as well.  When all is said and done, this website could easily be a $10k per month site.  Its hard to say – that prediction could be way high or even way low.  But I would not be surprised if this site is pulling in $10k or more per month.

Second, he's able to attract people who are searching for those particular products in the search engines. If they search for those products they might end up on one of his review pages, where they would read his negative review of the product.  The affiliate hopes to make the customer reconsider their decision to buy the product and question what alternatives are available. In fact the affiliate has (quite cleverly) anticipated this response, and placed a number of his high-earning "five star" recommended products at the bottom of the page. Readers of the review can click through to his favorable reviews of these products, or simply go through to the merchant site directly
Okay, the “competition” shown on the Google Adwords keyword tool is for Advertiser competition. This is TOTALLY different from the competition levels of the natural search results in Google. When you are trying to determine how hard it would be for your site to rank in the top 10 of Google, you look at the natural search results and the level of competition there (which is determined by the top 10 ranking sites for your keyword). You want low competition here. On the other hand, the advertiser level of competition is shown in the adwords tool is something different. This shows you the NUMBER of advertisers bidding on this keyword. The more advertisers there are, the more likely that more money is being spent (hence the more you can make per adsense click). So, here you want to see HIGH competition levels because it means you are more likely to make more money per click. Does that make sense now? Sorry for the confusion.
Let's pretend you love to cook and want to create a recipe blog. “Recipes” is a very competitive arena to build a brand new brand in. So you may want to narrow the focus a bit and choose a specific recipe style – low carb recipes, Paleo recipes, recipes portioned for one (AKA single people living alone), low-fat recipes, dessert recipes, holiday recipes, etc. Almost every broad niche has multiple sub-sects within it that may hold an opportunity for you. That said, I'd ensure the domain and brand you go with have the ability to expand into wider content and monetization opportunities as your brand grows.
Great post – I’m a bit late in seeing this it seems!I have a question around how you assess the metrics and in turn success of these websites. It’s obvious where the money is coming in for most of them but Im wondering how you assess 50em.com? Its a great looking site but it has around 350-400 organic views a month and does not rank 1st, 2nd or 3rd for most keywords – not even its main target keyword -ontraport vs infusionsoft. Are you assuming its successful because of the high commission rates for these products and they might make 20 sales a month or is there other signs you see that indicate its a profitable site (or do you know the owner!)?
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Products and services in these evergreen niches are always in demand because people are always looking for solutions to specific problems in their day-to-day lives. You'll want to operate in one or two sub-niches, to begin with, because it is impossible to make meaningful offers in such gigantic broad categories. In the example above, "group fitness for women" is much more targeted than "how to lose weight". It's easy to tackle a sub-niche within a large niche then grow from there.
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